5 Tips for using Qualitative market research for startups Startup ventures need to conduct adequate market research, both quantitative and qualitative, in order to get all the necessary information before beginning their activities and formulating...
Is Qualitative Research still relevant in the era of Big Data? In this era of Big Data, decision making no longer relies on intuition or experience, but on data and analysis. Big data sets are...
Crowdsourcing.org interviewed AnswerTap’s Jim Longo for an editorial published on 6 February, 2013. AnswerTap is a crowdsourced consumer research platform that allows companies to conduct market research via webcams. It’s an interesting use of crowdsourcing,...
First time running a focus group? Don’t worry, it’s not as daunting as it may seem. Here are a few tips to get started and keep you focused on your objectives while managing a group...
The changes in the Google algorithm require website owners be more selective in the content that appears on their sites and more careful in the layout of a page. Too many ads or ads...
Target Market Analysis: The New Religion Although we’d like to think that if we pray hard enough we’ll have great success with our websites, God isn’t going to find and appeal to our target market. Once...
Social media has become one of the most predominant tools available in the marketing arena, thanks in large part to its unmatched ability to reach a variety of audiences worldwide. Its effectiveness in reaching global...
Web conferences have been a savior to many businesses, as they are cost effective and very convenient. The plus factors of web conferencing makes it the preferred way of conducting meetings, but certain measures should be followed...
What is Qualitative Research? Qualitative research is a type of market research that is exploratory and seeks to understand people’s attitudes, motivations and behaviors. This type of research often focuses on small numbers of subjects...
Step Up the Game: Harness the Power of Crowdsourcing What is Crowdsourcing? Crowdsourcing can be described as the process through which a business gains support from content generated by a community that was created for...
